Business Report about Internationalizing Lavender Jewellery’s (Lujain Smart jewellery)

Business Report about Internationalizing Lavender Jewellery’s (Lujain Smart jewellery)

Your company (lavender Jewelery) wishes to internationalize its business (Lujain smart Jewellery) by penetrating 2 new countries (India & Nigeria). However, selling a product to another country requires the firm to undertake several adjustments and changes to the product in order to make it appealing, attractive, but also legal, competitive and operational in another cultural, economic, political and religious context.

You are required to write a business report that:
1) identifies 2 countries of your selection ( India & Nigeria) that your product (Lujain Smart Jewellery) has to be introduced and it then identifies the major Political, Economical, Societal, Technological, Environmental and Legal (PESTEL) factors that affect the viability and competitiveness of the product in these two countries; and
2) suggests creative ideas in which your company can “innovate’ its product as well as its processes (e.g. production, distribution, marketing etc.) in order to make its product/service appropriate and competitive in these two new countries.

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