Business Research

Project description
Instructional Objectives for this activity:
Choose a course of action based on available descriptive statistics
Widely applied descriptive statistics include average, median, mode, variance, range, and standard deviation. Although descriptive statistics are sometimes characterized as “simple,” they are powerful, used widely, and often considered in important business decisions.

Read Case 20.2 on pages 503-505 in the text. Interpret the data in the case exhibits.

What course of action would you recommend to Downy-Q’s management based on the available descriptive statistics to the advertising campaign? Explain the rationale for your recommendation.
What additional data might be useful in determining an appropriate course of action? Why would it be useful?
What warnings would you give to Downy-Q related to the interpretation of the data?

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