The papers should be approximately 3 pages in length, double spaced, with a minimum 10 point Times New Roman font. In addressing the
critical issues for your case study two recommendations should be considered:
1. Provide example(s) from the case study to support your answer.
2. Use charts and tables to make your paper more readable and comprehensive.
Writing will also be a component of your grade, points will be deducted on poorly written papers. For this reason I suggest you
proofread your paper several times before check on spelling and grammar erros before submitting the assignment. Good writing is not
only about grammar but also about communicating ideas.
Assignment Questions
1. What are the key elements of Under Armour’s strategy?
2. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that
Under Armour is employing?
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