Assume that you (Marketing Manager) are sending one of your employees, Ms. Jenna Harrington (Marketing Specialist), to the Philippines for a
series of preliminary contract negotiation sessions next month. Harrington will visit companies in the capital city of Manila. You are going to
write a memo to provide Harrington with a brief introduction the Philippines.
Assignment
Research the country and write a memo summarizing the information Harrington will need to know when she travels there for the meetings.
After an introductory paragraph, briefly provide information about the country’s population, capital city, language(s), religion(s), and
geography. Describe the typical weather for the period when Harrington will be visiting so she can take appropriate clothes. Also provide
information about the time difference between the country’s capital city and Melbourne, FL; the country’s monetary unit and its conversion rate
to U.S. dollars; and the U.S. Embassy phone number and address.
The remainder of the memo should deal with social and business protocol issues. Make sure that you address each of the following:
• Appropriate greeting customs, including how to say hello, pleased to meet you, goodbye, thank you, yes, and no in the country’s primary
language.
• Appropriate business attire
• Views on time, e.g., punctuality
• Views on personal space, e.g., how close people usually stand in specific circumstances
• Attitudes about women in business
• Basic dining customs that are different from U.S. customs
• Gift-giving practices in business-related situations
• Any other information that will help Harrington conduct effective negotiation sessions
In your concluding paragraph, recommend a good book that Harrington could use to further prepare for her trip.
Format
Your memo should include the standard memo headings (to, from, subject, and date). Feel free to use headers to break up your text. Your textbook
provides many examples of correctly formatted memos that you can use as models.
Sources
You must use at least four different sources of information, at least one of which must be a book about the country you are researching. Use the
APA format to cite your sources.
Length Guideline
Approximately 2 pages (single spaced, 12 point Times New Roman font) will typically suffice. Please remember that this is just a guideline.
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