Business Studies
Question: What is the essence of a ‘business network’ and how do the characteristics of a network affect the firm embedded in such a network? What are some limitations that are found in regards to the articles used in answering the question that should have further research on?
Instructions
– Answer the question logically and critically.
– ¬The paper should focus on answering the question and developing own argument based on the question.
– Your answer/argument should be supported and based by at least 5 articles/readings STRICTLY from the list below and if needed from the Journal of Marketing, Journal of business-to-business Marketing, Journal of Business Research, The Journal of Business & Industrial Marketing, and Industrial Marketing Management (Journal) only.
o Article list:
The theory and practice of business networking (Ford/Mouzas)
The dynamics and evolution of trust in business relationships
Questions about network dynamics- Characteristics, structures, and interactions
Operationalizing trust, reliance, and dependence in business relationships- responding to the ongoing naming and cross-level problems
Networking capability in business relationships – concept and scale development
Modeling the relationship between networking and firm performance
– HINT: Start of your answer by clearly defining business network (in a business-to-business context) to develop clear structure.
– ¬Harvard Reference Style should be used for this paper.