Cadbury’s Marketing strategy

Cadbury’s Marketing strategy

Select an organisation from the aforementioned UK Standard Industrial Classification. Your chosen organisation must have a presence in the UK (but not necessarily a manufacturing base here) and must be selected on the basis that it is market-orientated. You are to undertake research into your chosen brand and/or organisation and the sector within which it operates.
Produce an individual report in which you analyse and evaluate the brands/organisations marketing strategies, activities and practices to demonstrate your reasons for concluding that the organisation is market-orientated. It is expected that you will support your analysis:
with evidence (such as, illustrative examples of what the organisation is currently doing, data, relevant citations from referenced sources, etc)
by applying relevant marketing tools and techniques to support the analysis
by providing a clear insight into the contribution of marketing to the success of the organisation.

You are advised to pay particular attention to the learning outcomes to ensure that you are satisfying them in your work.

Provide an individual report in which you justify your choice, by means of demonstrating, through the application (not description!) of relevant theory and evidence, how your chosen organisation has adopted the marketing concept and the contribution that this makes to the organisations success. You are expected to address the marketing mix and other relevant marketing practices in your work.