1. What are their marketing efforts? Sales, customer service, visual merchandising, PR, publicity, advertising, social media.
2. Who are their competitors? How are they faring in comparison to their competitors?
3. Are they practicing corporate social responsibility? If so, describe some of their key initiatives?
4. How they operate – what do they do internally and what do they send outside?(consider the product development process) Do they produce domestically? If so, what percentage of their total production is domestic?
5. How are they responding to sector business trends?
6. What are the critical issues this company is facing? How have they been handled?
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