case kraft take
Course Learning Outcomes you are working on:
1. To explain the importance of effective communication.
2. To demonstrate the competencies required in engaging with various audiences of MNC’s, government organizations and NGO’s.
3. Describe the various tools used in internal and external communications in order to help corporations achieve their strategic goals.
Instructions:
1. Read the case study titled Kraft’s Take-Over of Cadbury: Forgetting the Community?
2. Answer the following questions using a blue font.
3. While you can use course material to analyze the case study, you must work individually.
Questions:
1. Describe Kraft and Cadbury. What do these companies do?
2. What situation Kraft and Cadbury are dealing with? Provide a description that shows examples from the reading.
a. Describe how Cadbury did community relations before and after Kraft bought it. Then evaluate what tactics were done for community relations before and after the take-over.
b. Based on class discussion about reputation, analyze how Kraft’s reputation was affected when the company took over Cadbury. To be able to work on this section, you must do a search looking for news stories that talk about the merger or take over of Cadbury. Use information from two news stories that talk about reputation and provide citation.
c. From a Corporate Communication point of view, discuss how you think Kraft should have done community relations.
d. From a Corporate Communication point of view, discuss how you think Kraft should have done employee relations when they did the take-over of Cadbury.
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