Cereal Development Proposal
Paper details
IT SHOULD BE 1 PAGE ESSAY AND 4 SLIDES PPT
RESENT WITH CREATIVE BRIEF…
Module 6; revised assignment deliverables
6A CREATIVE BRIEF – see sample Creative Brief provided with this document. Make sure you are comprehensive with your material. Value = 50 points.
6B CEREAL BOX PROTOTYPE – – I am not requiring this component.
6C STORYBOARD – – The storyboard for your 30-second television commercial should have 4-8 frames to demonstrate continuity of concept and flow of activity. Each frame must have the appropriate illustration/photo (stick figures are OK) and the corresponding copy indicated. I am more interested in the flow/continuity than in your art skills, so don’t worry about a ‘rough’ looking storyboard. Some students are using storyboardthat.com, and like it. Other students use 4-8 frames of PowerPoint. (An easy way to see how a television commercial progresses is to watch one without the volume. You will see cuts from one scene to the next.) Value = 50 points.
6D SALES PITCH – – I want to see a 4 frame PowerPoint presentation; make sure you have adequate detail on each page of the PowerPoint, a few word headline with no supporting data will not cut it. Value = 50 points.
The Creative Brief
• Project Summary: Clear concise description of project/keep brief
• Target Audience: Whom are you trying to attract? Be specific
• Key Messages: One or two key “thrusts” those most important to the project’s success
• Key Benefits: What’s in it for the audience?
• Background/ Competitive Positioning: Briefly discuss the competition, market realities. Obstacles?
• Communication Strategy: Indicate any specific elements to be included (logos, key visual images, key words and phrases, key contact information, specific internet links etc.)
• Desired Message Tone: How do you want the message perceived/ creative, fun, warm, active?
• Project Timeline: Indicate major milestones
• Anticipated budget:
• Other: Add any key information not covered above
• Prepared by:
• Accepted by:
• Title:
• Date: