China and Russia are snubbing American chicken
You will create an 2-page (plus separate cover and reference pages) analysis based on the attached case study titled, China and Russia Are Snubbing American ChickenPreview the documentView in a new window, New York Times (2011). Your analysis will include responses to the following points:
Macro environmental forces
Select the forces which are most applicable to the case study
Porter’s Competitive Forces
Barriers To Entry
Bargaining Power of Suppliers
Your demonstration of understanding of the essential multinational marketing concepts
Use of real world examples
Integration and use of specific marketing terminologies
A minimum of 2 cited references to external sources of credible business information on each page of your analysis. See the syllabus for a list of recommended sources.
#1 – Chicken Parts.pdfPreview the documentView in a new window