CLASS: CRITICAL ISSUES IN GLOBALIZATION

CLASS: CRITICAL ISSUES IN GLOBALIZATION

Reading the CASE: Euro Disney: from dream to nightmare, and answer the two questions in SECTION A:

1. Critically evaluate the case study of Euro Disney using the Macro (PEST and Life Cycle) External Analysis frame works (400 words) and micro internal analysis (300 words)

2 Analyse and evaluate the current strategic position of Euro Disney with the help of Value Chain (400 words) and Bowman’s Strategy Clock frameworks (300 words).

SECTION B

1. Critically evaluate the Dunning’s eclectic paradigm as a theory to explain foreign ?direct investment (FDI). 600 words (explain it with real-world examples)

All three questions should be referenced.