CLINICAL PREVENTION PROJECT

Population Clinical Prevention Project

Purpose: This project is designed to help you develop skills in designing a health promotion/disease prevention campaign that addresses a specific health disparity of your choice and is culturally and linguistically appropriate for the target population. This project will also help further develop your health informatics skills, project management skills, and interprofessional collaboration.

Process:
Identify a health disparity issue and target population related to health inequalities and providing supporting epidemiological evidence showing the scope of the problem and the need for clinical prevention. Develop a health promotion/disease prevention campaign that includes learning objectives, teaching methods, delivery approaches to the target population, as well as an evaluation plan. Develop a specific health education product (e.g. PSA video, poster, pamphlet, brochure) that is culturally and linguistically appropriate for the target audience.

1.   Select a health risk or health promotion topic and target population for your project. It must be a public health issue for which health education and creating educational awareness for prevention would be an appropriate intervention. Look at the Healthy People 2020 topic areas for ideas. A list of ideas is provided in Module 1.
2.   Submit your topic/population for your instructor’s approval by January 31st. Be sure to provide a brief explanation on how the topic and population addresses a health disparity.
3.   Develop a health education campaign to address your chosen problem. A worksheet that you might find healthful in this process is attached. Be sure your project description includes intended outcome, learning objectives, teaching methods, delivery approach, and evaluation plan.
4.   Create a specific health risk message for your problem. Your health risk message should convey the threat, desired response and a slogan or “tag-line”. It should have appropriate visual appeal that is culturally and linguistically appropriate for the target audience. Provide evidence to demonstrate why it meets this criteria.
5.   Create a venue for delivering your message (i.e. PSA video, poster, pamphlet, brochure, etc.). Be sure to explain why you chose this method and why this is appropriate for your population group.
6.   Include interdisciplinary collaboration into the development of your health promotion plan. It must include at least two potential community partners and at least two other disciplines (i.e. communications, marketing, pharmacy, dietician, social, early childhood development specialist, exercise physiologist, etc.) as appropriate for your topic.(Provide rationale).
7.   In addition to completing the health education product, a companion paper and reference list will be submitted as well. The companion paper should describe the health issue you are addressing, the population you chose to work with, why and how this issue is related to health inequities and Healthy People 2020 objectives. Include supporting epidemiological evidence to demonstrate the scope of the problem in the specified population and relevant supporting literature. Describe the principles and rationale behind your particular clinical prevention message. What framework did you use to design your health education plan? Specifically describe how your education plan and health risk message reflects evidence-based nursing, interdisciplinary collaboration, and cultural and linguistic appropriateness. Your education plan should include the intended outcome, learning objectives, teaching methods, delivery approach and an evaluation plan. This paper should be no more than 7-10 pages in length (excluding title and reference page). Your companion paper should be in APA format, double-spaced with one-inch margins, and size 12-font. Your paper should have an introduction, conclusion, headings and subheads, a title page, page numbers, running header, and a reference page.

?   Here is what you need to turn in:
Part 1: Clinical Prevention Campaign “Product” (e.g. Poster, brochure, PSA Announcement Script, pamphlet, YouTube video, Assorted Text messages, Webpage).
This is the part you will post on the Module 4 DF for peer feedback.
This product will be evaluated based on:
•   Organization & content
•   Layout
•   Message (clear health-risk message)
•   Creativity
•   Health literacy (appropriate for target audience)

Part 2: Companion Paper. 7-10 pages in length maximum (excluding title and reference pages)
The companion paper should be divided into sections: (I’ve provided suggested guidelines for length)

I. Introduction (1 paragraph)

II. Problem description: describe the health issue you are addressing, chosen population, how it relates to health inequities and provides supporting epidemiological evidence to demonstrate the scope of the problem for your selected population group. Use the first part of the worksheet items to write this section (topic, relevance to Healthy People 2020, target audience and sources of epidemiological data). You’ve already written some of this in your first paper, too. Make sure to include relevant supporting literature (i.e. scholarly peer-reviewed journal articles). (1-2 pages)

III. Overview of Clinical Prevention Campaign: What framework are you using to design your clinical prevention campaign? (e.g. Backward design, Maine Health, CDC Social Media resource- explain why). Also explain how does your education plan and health risk message reflect evidence-based nursing, interdisciplinary collaboration, and cultural & linguistic competence?
a.   Learner Assessment: Describe your target audience and their key characteristics and cultural beliefs & values. How will these characteristics and values inform how you develop your health education message (look back to module 2 DF and target audience on worksheet). (~ 1 page)
b.     Education plan: What are the desired outcomes for your learners? – What do you want them to know, understand, and be able to do after completing/reading/viewing your education message? Describe your learning objectives, brief outline of content, teaching/learning strategies, and delivery methods. What makes it culturally and linguistically appropriate? How did you determine appropriate literacy level? How will you reinforce learning? (approx. 3-5 pages).
c.      Evaluation plan: how will you determine that your desired learning outcomes have been achieved? Your evaluation plan needs to include both formative and summative evaluation plans. Provide clear, detailed plans to evaluate both the process and outcomes/effectiveness of your campaign. How will you know if it is working? (at least 2 paragraphs).
d.     Interdisciplinary Collaboration: (last part of worksheet) include interdisciplinary collaboration into the development of your health education plan. This should include two potential community partners and at least two other disciplines (e.g. marketing, communications, pharmacy, dieticians, social work, psychology, early childhood development specialists, exercise physiologist, etc). Make sure to provide a rationale for why these disciplines and agencies would be good partners for this project. (2 paragraphs)