QUESTION 1:
Given the information in the case and drawing on your knowledge and learning carry out a TOWS analysis for Café Coffee Day. You may use appropriate supportive information based on research, where this is appropriate and referenced. (40MARKS)
QUESTION 2:
COSTA Coffee plans to expand in India and has stated that within five years it will have half as many stores in India as it does in the UK. In the UK, as at May 2014 Costa Coffee had 1755 stores.
a) Calculate how many stores Costa Coffee intends to open in India over the next five years? (3 marks)They are around 1003 Costa coffee stores open in India over next five years.
b) At what rate will it need to open these stores to achieve its target of half as many UK stores in India? (2 marks)
c) It is clear that Costa Coffee in setting this expansion target, hopes that this will feed into achievement of its strategic objectives of raising sales and profits. Evaluate whether this expansion will assist the company in growing its market share and identify any challenges it may encounter. (25marks)
QUESTION 3:
a) In 2012 there were 2100 coffee specialist shops in India. Calculate the percentage of coffee shops held by Café Coffee Day. (5 marks)
b) In 2015 there are expected to be 4000 specialist coffee shops in India. To maintain its present market share how many more coffee shops must Café Coffee Day open. (10 marks)
c) Given the growth of the café coffee market in India, what are likely to be the issues facing a new entrant like Gloria Jeans Coffee? (15 marks)
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