You work for the department of health and your manager has asked you to carry out some research into the change4life ‘sugar smart’ camping run by public health England. In relation to the campaign, produce a report which adress the following tasks:
(Not to be answered) explain the role of marketin whithin the marketing mix
1 Determine and comment upon the communication objectives
2 ildentify and critique the promotional tools and materials (ie advertising public relations, direct marketing, personal selling , digital marketing , sales promotion) and identify and assess the appropriateness of the media that is used
3 whilist you are reviewing the current marketing communications material you should comment on the effectiveness of the communication process, identifying any “noise” issue to consider and recommendations for addressing them.
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