Communications and Media

Foundations Spring 2015 Case Study Paper: approximately 1,000 words in length (excluding reference citations); identify most important themes of case explain why they are important to consider; make recommendations using course material and relevant outside sources; explain why your recommendations will work; provide a conclusion for your analysis; Assignment – Read Case 7.1 about fictional company Elan in the Zaremba textbook. How should Elan handle communicating about problems and solutions with its internal and external constituencies?

The paper should use these themes and any other themes you think are applicable in this case, including Networks of communication (internal system); Strategic ambiguity in the message (internal system); Organizational climate (internal AND external system); Knowledge management/unknown-unknowns effects of the policies/communication on external constituencies (external system). You can divide it into these parts. The Networks of communication (vertical and horizontal networks) is of priority in this case.

References:
Alan Zaremba, Organizational Communication, 3nd edition, Oxford, 2010, ISBN 9780195379044. You should use additional resources related to communication besides this one.

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