Find out about an advertising campaign in old or/and in new media promoting a popular brand and comment on its strengths and weaknesses in the context of its production and impact on the consumers?
***please follow this reading list, and need choose 5 references from these reading list:
Hanson, Ralph E. (2010) Mass Communication: Living in a Media World. CQ Press.
David Folkenflik (2011) Page One: Inside the New York Times and the Future of Journalism. PublicAffairs.
Hesmondhalgh, D. (2013) The Cultural Industries. London: Sage
McKinlay, Alan. Smith. (eds) (2009) Creative Labour: Working in the Creative Industries. Palgrave Macmillan.
Hesmondhalgh, David. Baker, Sarah. (2011) Creative Labour: Media Work in Three Cultural Industries. Routledge.
McStay, Andrew. (2010) Digital Advertising. Basingstoke: Palgrave Macmillan.
Toby Miller (2009) From Creative to Cultural Industries: Not all industries are cultural, and no industries are creative. Cultural Studies. Vol. 23, No. 1, pp. 88-99.
Greco, Albert N. (2000) The Media and Entertainment Industries: Readings in Mass Communications. Boston: Allyn and Bacon
Turow, Joseph, Media today: an introduction to mass communication, New York: Routledge2008, e-book.
Hartley, John, Creative industries, Malden, MA : Blackwell Pub2005, e-book.
Holt, Jennifer, Perren, Alisa (2009) Media industries: history, theory, and method Published Chichester, West Sussex ; Malden, MA : Wiley-Blackwell
Flew Terry (2012), The creative Industries. Culture and policy, London: Sage, chapter 3, From the Culture Industries to Cultural Economy: pp. 59-82.
Hesmondhalgh, D. (2013) The Cultural Industries. London: Sage, chapter 2, Cultural Industries in the Twentieth Century: The Key Features.
Hollingsworth, M. and K. Stewart-Mole. (2003). How to get into Television, Radio and New Media. London: Continuum, chapter 6 and 7.
Cordeiro Paula (2012), Radio becoming r@dio: Convergence, interactivity and broadcasting trends in perspective, Participations. Journal of Audience & Reception Studies, Volume 9, Issue 2, November. https://www.participations.org/Volume%209/Issue%202/27%20Cordeiro.pdf
Kim J. (2012). “The institutionalization of YouTube: From user-generated content to professionally generated content”, in Media Culture Society, 34(1) 53–67.
Wasko, J., Erikson m., (2009), The political economy of Youtube, in Youtube Reader, pp. 372-386.
Toby Miller (2009) From Creative to Cultural Industries: Not all industries are cultural, and no industries are creative. Cultural Studies. Vol. 23, No. 1, pp. 88-99.
Deuze M. (2007). “Convergence culture in the creative industries” in International Journal of Cultural Studies 10(2): 243-263.
***and if you find other reference you need, you can add 1 or 2 reference.
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