Create your revised NAB company name and explain its significance.
Develop your revised company’s Mission Statement and provide a rationale for its components.
Hints: Use the Statement of Mission template on pp. 72-73 on the course textbook: Successful Business Plan to aid your development. Click here
for help accessing a specific page number in your eBook.
Extracting appropriate information from the NAB company portfolio, where applicable. You should fill in other required items in the template
using your personal preferences.
Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at
least three (3) reasons why you have chosen this type of non-alcoholic beverage.
Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type
you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth
rate. Consider the use of industry associations and search engines to find reliable, recent data.
Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain
the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a
rationale for your chosen method.
Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and
distributors who will sell to resellers and fulfill their orders. If you are attempting to sell direct-to-consumers, such as online via a
monthly subscription, how will you manage warehousing / fulfillment / shipping?
Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate
such risk.
Hints: You may refer to the types of risk listed in the course text (pp. 148–149) as well as any risks not listed in the text. Regulation
weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your
type of beverage faces. For example, what kind of regulation and / or risks are you likely to face if you make health claims about your
beverage?
Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses /
Opportunities / Threats)
Hints: What are your company’s likely strengths? Have you chosen a beverage segment that is growing and lacks an entrenched competitor? Are
you in a niche market that has great potential? What are the strengths that you and other team members bring to your company? Do you or other
team members have previous experience in the food and beverage industry?
Hints: What are your company’s likely weaknesses? Is the competition in your industry segment entrenched? Is your own management team
inexperienced? Will it be challenging to actually produce your product and maintain quality?
Hints: What are your company’s opportunities? Does your segment have more demand than supply? Have larger corporations stopped serving smaller
or niche markets that you could enter? Is a new market emerging because of demographics, immigration, changing tastes?
Hints: What are your company’s threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pricing
pressures in the segment making profit margins slim? Are there little or no barriers-to-entry for new competitors; if you have a novel idea
that succeeds, can the competition easily enter your market? If you have a global aspect to your company, do factors such as currency
fluctuations, political instability, offshoring or outsourcing pose threats?
Format your assignment according to these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-
specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The
cover page and the reference page are not included in the required page length.
Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the
exercise.
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