Competitive Advantages.

Respond to the following:
1. In your words, explain the concept of competitive advantage.
2. Choose a company. Suggest the best overall strategy that the company should use in order to measure its competitive advantage.
3. Discuss one indicator that helps to signal whether the company is either gaining or losing its competitive advantage.
4. Name a company that has gone out of business or is not doing well. Explain why the company failed or is failing.

Discussion board 9-2. Porter’s Five Forces Theory. Please respond to the following:
1. Research and analyze Porter’s Five Forces Model of industry competition. In your words, describe the usefulness of the model.
2. In your opinion, how are the various barriers to entry relevant to global marketing?
3. Choose a global company in a competitive industry. Discuss how Porter’s Five Forces model applies to the company.
4. In your opinion, which of the forces is most important to the company? Explain why you chose that factor.

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