• Evaluate the resources you are using and explain how each is helping you complete this project.
• Identify three or more of the key insights from your organizational and industry analysis report and how you currently anticipate they will inform your comprehensive strategic plan.
• Analyze Google’s approach to creating a competitive advantage. Does Google use cost or differentiation advantage or some hybrid?
• Analyze Google’s general corporate strategy (that is, its use of vertical integration, global strategies, and diversification).