Conduct Secondary Research

Conduct Secondary Research

Previously, you conducted primary research to understand the target market for your business. This week, you will conduct secondary research to gather more

information. What kinds of secondary research will be useful to you in your new business?

Find three sources of secondary research that you can use in your business plan. For each source, explain the type of data you obtained, and why it is pertinent for

your business.

Make sure that you select the latest information from authentic sources, and that your interpretations and analyses are distinct from those outlined in the sources.

Present your secondary research findings as a two-page, research analysis document, formatted in the the MLA style to the appropriate Discussion Area.

Comment on the responses of two of your peers by agreeing with a point of view, asking pertinent questions, adding to the responses by including information from other

sources, or respectfully challenging a point of view, supported by references to other sources. Submit your comments to the appropriate Discussion Area.

Remember to justify all your ideas and responses using adequate examples and references in the form of citations.

Grading Criteria
Maximum Points
Selected three sources of secondary research
9
Described the type of data obtained from each source
6
Correlated the data to own business
9
Participated in the discussion by asking questions, providing statements of clarification, providing points of view with rationale, challenging points of discussion,

or making relationships between one and more points of the discussion
8
Justified ideas and responses using adequate examples and references in the form of citations
5
Adhered to defined page limit and followed MLA guidelines for writing style, spelling, grammar, and citation of sources
3
Total
40

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