Consultancy Report on a Saint Laurent Paris competing in the high end fashion business.

Master Degree:
Evaluation of the strategic management of the Saint Laurent Paris brand in light of the organisation’s resources and competences and the prevalent business environment. It is important to formulate a clear comparison between the existing strategic path and the findings from your report.
Guideline:
1st part: Introduction and Objectives of the report. => (5 points)
2nd part: Segment Analysis –> SWOT and KSFs of RTW(Ready to Wear) and Diffusion segments. => (30 points)
3rd part: Company’s Strategic Capabilities –> Construction SWOT matrix of Saint Laurent, Selection key strategic issues of Saint Laurent, and Formulation of strategic objectives consistent with the key strategic issues identified from SWOT matrix. => (25 points)
4th part: Competition Position (Cost leadership VS Differentiation), Direction for the action (Ansoff Matrix), and Internal (4P) VS External methods for development. => (15 points)
5th part: Evaluation of key strategic options by using Suitability (Does it address the issues prioritized from SWOT?), Acceptability (Profit targets, Risk, Reputation), and Feasibility (Resources and Competences: Available? Possible to develop? Or procure?) And Recommend strategy for Saint Laurent. => (10 points)
6th part: Comparison with current strategy.
7th part: Conclusion with Recommendations. => (15 points)