Consumer Behavior
Major Paper
Blackboard. You will need to submit it twice, once as an assignment and once as a ‘safe assignment’. There are two separate places to submit on blackboard. 10% of grade is lost for each day late. As this counts for 13% of your final grade, I strongly recommend you get this assignment in on time. Take special care to check and correct any spelling and grammar mistakes.
Major Paper:
The final paper must be 5 to 10 pages of double spaced text in length. The cover page and reference page(s) do not count toward this total. The paper must cite at least 3 sources, with full citations given on a References page at the end. You must clearly describe the hypothesis, IV, DV, methodology and results. Included in the methodology section, you will need to tell the number of subjects run in your study and provide the verbatim instructions that participants heard.
Consumer Behavior Experiment
Design and conduct a Consumer Behavior experiment and then write a paper describing what you did and what you found. This must be an experiment with at least 2 conditions (i.e. 2 levels of an Independent Variable) and a dependent variable that measures the impact of the independent variable. Obviously, the study needs to relate to some issue in the field of Consumer Behavior.
There are restrictions on this:
1. The experiment can not involve alcohol in any way (such as a beer taste test).
2. The experiment can not involve any deception.