Consumer behaviour

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Consumer behaviour

“The study of Consumer Behaviour is essential for the successful development and implementation of marketing strategy”

Do you support this statement? Justify your answer by gathering evidences from a wide range of scholarly research in the field of Consumer Behaviour studies.

A good starting point to approach this essay is by looking at the ‘overall model of consumer behaviour’.
You may use any specific industry/brand as an example to reflect your opinions. For instance – fast food industry/McDonalds etc.

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