It’s not even an essay, just to write/discuss 4 different topics (each must be on a page and a half). The subject is Consumer Behaviour. No referencing needed.
Topic 1:
Joint decision making (husband and wife) buying goods. Who makes decisions, when, how, how do they affect each other, etc…
Topic 2:
Social class-understand, definition, how it can be applied- how they buy things
Topic3:
Understand personality & traits & its application to the purchase of goods & services
Topic 4:
Understand MASLOW’s Hierarchy of needs and how it can be applied
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