Learning outcome that will be assessed:
1. To explain and apply the key terms, definitions, and concepts used in the study of consumer behaviour.
2. Analyse the trends in consumer behaviour and apply them to the marketing of an actual product or service.
QUESTION:
Evaluate and discuss on how pshycological and socialogical factors can impact on purchasing decision of a consumer.
Requirements:
1. Discussion must be supported with relevant and reasonable theory that related to business consumer behaviour.
2. Student need to perform adequate secondary research.
3. Examples should be relevant in that context of creativity and innovation.
4. There should be evidence of critical insight and demonstrate a depth of discussion which address the major issues in the question.
5. There must be adequate and relevant research undertaken to support your justification.
6. A minimum of 10 references need to be included as a reference. Follow Havard Style. Apply citation.
7. Plagiarism is prohibited.
Sources of Secondary Literature
Most assignments will require you to make use of secondary literature sources. These sources may be available in paper and/or electronic form. The literatures sources that you will be expected to refer to when completing your assignments include:
Refereed academic journals – articles in such publications are evaluated by academic peers prior to publication to assess their quality and suitability.
Other academic journals – such publications normally have an editor and/or editorial board to select articles. The relevance and usefulness of such journals vary considerably.
Professional journals – articles included in such publications are often of a practical nature and are more closely aligned to professional (practitioner) needs than those in academic articles.
Books – may be aimed at the academic market or at practicing professionals. It is likely that those with an academic slant will be of most relevant to you.
Newspapers – a good source of topical events and developments.
All literature sources that you refer to in the body of your assignment must be included in a bibliography which should appear at the end of your assignment.
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