Consumer Behaviour
This assignment has 2 parts. Part 1 is designed to help you understand your own behaviors as a
consumer. In Part 1 you are required to record your consumption patterns for a typical day and reflect on
your own behaviors as a consumer. Part 2 of this assignment is designed to help you understand the
awareness and use of consumer behavior concepts in organizations. You are required to interview a
business person and record and analyze their perspective on consumer behavior.
Please make sure you read and follow the complete Assignment 2 requirements posted on FOL. Marks
will be awarded based on the following rubric. Marks will be deducted for missing requirements (Title
page, spacing, APA referencing if applicable, spelling and grammar errors, late submissions (20% per
day.) Content in excess of the page limit will not be graded.
Assignment 2 Rubric
Exceptional Proficient Satisfactory Marginal or
missing
Part 1
Consumption log
– Notes the date consumption was tracked
– Organizes consumption activities in a table
under the headings specified
– Includes a thorough list of activities
Reflection
– Provides a personal evaluation of your
consumption behaviors for the day
– Describes how behaviors relate to two
concepts addressed in the course so far
– Comments on planned changes in
consumption behavior
10
10
8
8
6
6
Part 2
Interview Summary
– Notes responses to both questions
– Includes details regarding who was
interviewed
Analysis and evaluation
– Assesses response relative to course content
(is the interviewee knowledgeable regarding
consumer behavior? Why?)
– Identifies unmet needs of interviewee
– Suggests ways to meet those needs
3
7
2
6
1
4