LEARNING OUTCOMES ASSESSED
1. Critically evaluate major contemporary issues facing hospitality managers in a variety of contexts.
INDIVIDUAL REPORT
By reflecting on the weekly content of the module choose 2 contrasting contemporary issues that are impacting the hospitality industry and its management. Provide a critical analysis of the impacts chosen and produce effective management strategies on how to implement or overcome the contemporary issues identified using underpinning theory and justifiable industry resources.
IMPORTANT
• Reports must illustrate relevant aspects of hospitality/event management theory and practice, and demonstrate thoughtful and critical analysis of issues. Marks will be awarded for particular evidence of analytical rigor, demonstration of understanding of relevant concepts, synthesis of academic thought and its application, integrity and insight.
• All sources should be fully referenced [Harvard style].
• Standard regulations on copying and plagiarism apply.
• Assignments must have the following header on the first page. Your name, module name and number, module leader (~Helen Grimley), and your course name and year (e.g. Event Management Year 3).
• Assignments must be submitted via TURNITIN on the Moodle page.
Students MUST keep copies (electronic or photocopies) of all coursework submitted on this module.
ASSESSED COURSEWORK 2 – INDIVIDUAL REPORT
(60%)
Name: Date: MARK AWARDED: %
Assessment Criteria REPORT CONTENT AND QUALITY (50%) Additional Comments
Clarity of scope, purpose and objectives set
Report provides a clear direction for the study with coherent objectives stated. Objectives have been stated but are not reinforced throughout the report. There is little direction for the study in the introduction. Objectives, scope and purpose have not been clearly stated.
Proposals derived from and supported by sound argument and research Strong evidence of background reading and research throughout. A reference page has been provided using the Harvard Referencing System. Some evidence of background reading and research but does not always reinforces the proposals. References are insufficient. Little evidence of background reading and research. No references provided.
Understanding of the principles and practices of Event Management Strong evidence of understanding. Some evidence of understanding. Little evidence of understanding.
Effective written communication Effective use of English written grammar and style throughout. Adequate use of English throughout. Poor English written style.
Presentation of the report
Report has been well presented using an appropriate professional format. Adequately presented but not always written in a standard reporting format. Essay style used to report.
Classifications:
<20% Very poor
20%-30% Poor
30%-40% Fail, but some positive features
40% Pass mark
40%-50% (3rd) Clear pass, but some clear weaknesses
50%-60% (2/2) Solid, competent performance
60%-70% (2/1) Good!
70% and over (First Class) Very Good! No real weaknesses at all: could be used as an example to others of how to do it.