Each student will select a research topic that analyzes a current company, product or industry that offers an international business opportunity.
The following is a basic outline of information to be included in the company paper:
An Abstract of, maximum, 200 words.
Introduction, explaining why you chose this particular company
Industry, Company or Product background (Public or Privately owned? / Stock Symbol & 10yr stock graph)
List of major competitors both domestically & internationally
Other information, if available:
Who handles international operations? International Department? How many in the Dept.? (If possible, ask for an organizational chart of staff in this dept.)
Number of international markets currently being served
Percentage of revenues generated from international sales
Marketing or Management problems they have faced
SWOT analysis:
S – Strengths of the company (internal)
W – Weaknesses of the company (internal)
O – Opportunities in the environment (external)
T – Threats in the environment (external)
Conclusions and Actionable-Upon Recommendations
Job Opportunities in the company related to Intl. Bus. in Southern California or the area you are located in. (Where is their nearest office location?)
References section
Please research the company fuboTV please.
Some articles about it.