Haier: A global chinese corporation feels at home in Germany.
Three questions to be answered:
– How did Haier manage its entry into Europe?
– What location-specific advantages did Germany provide Haier with?
– How did Haier manage its human resources and overcome intercultural differences, and what are the implications that can be drawn for other foreign subsidiaries in Europe?
TAKE ADVANTAGE OF OUR PROMOTIONAL DISCOUNT DISPLAYED ON THE WEBSITE AND GET A DISCOUNT FOR YOUR PAPER NOW!