Corporate Social Responsibility

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Corporate Social Responsibility

By using corporate social responsibility (CSR) the tobacco industry is seeking to change their
unethical public image. Evaluate this strategy using three ethical principles of the Global Business
Standards Codex.
RESEARCHING SECTION 2: REFERENCE LIST

Assessment question By using corporate social responsibility (CSR) the tobacco industry is seeking
to change their unethical public image. Evaluate this strategy using three ethical principles of the
Global Business Standards Codex.

Type your responses in the boxes below:

Reference 1: Internet (Non-scholarly)
Blackburne, A 2014, ‘Not just unethical, tobacco is a financially unsustainable investment’, View 22
August 2015, <http://blueandgreentomorrow.com/features/not-just-unethical-tobacco-is-a-financially-
unsustainable-investment/>
Reference 2: Newspaper Article (Non-scholarly)
Bosely, S 2014, ‘Marlboro cigarette maker Philip Morris ‘breaching its ethical code’ with adverts that
try to ‘persuade the young to smoke’, The Guardian, 12 March, viewed 22 August 2015,
<http://www.theguardian.com/society/2014/mar/12/marlboro-marketing-campaign-aimed-young-people-
cigarettes-report>

Reference 3: Trade Journal / Industry Magazine (Non-scholarly)
Bettcher, D, 2000 ‘Globalisation of tobacco industry influence and new global responses’, viewed 26
August 2015 <http://tobaccocontrol.bmj.com/content/9/2/206.full>

Reference 4: Industry / Government Website (Scholarly)Goldberg, ME, Davis RM, O’keefe, AM, 2006, ‘The
role of tobacco advertising and promotion: themes employed in litigation by tobacco industry witnesses’
viewed 28 August 2015 <http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2563582/>

Reference 5: University / Research Centre (Scholarly)
Rubin, DB 2002, ‘The ethics of consulting for the tobacco industry’ pp 373-380 Harvard University,
Cambridge, MA, USA, viewed 26 August 2015 <http://www.stat.columbia.edu/~gelman/stuff_for_blog/Ethics-
of-Consulting-for-the-Tobacco-Industry.pdf>

Reference 6: Scholarly Magazine (Quasi-scholarly)
Paine, L, Deshpande, R, Margolis, JD & Bettcher, KE 2005, ‘Up to code: does your company’s conduct meet
world-class standards?’, Harvard Business Review , vol. 83, no. 12, pp. 122-33 viewed 27 June 2015,
Health Business Elite databaes.

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Reference 7: Chapter in an Edited Book (Scholarly)
Stanwick, P & Stanwick, S 2014, ‘The foundation of ethical thought’, in N Campbell (ed.) Business
academic skills, 5th edn, Pearson Australia, Sydney, pp. 48-58

Reference 8: Journal Article – NOT Required Assessment Resource (Scholarly)
Chapman, S 1996, ‘The ethics of tobacco advertising and advertising bans’ British medical bulletin,
viewed 25 August 2015 <http://bmb.oxfordjournals.org/content/52/1/121.short>
Reference 9: Required Assessment Resource (Scholarly)
Palazzo, G. and Richter, U. (2005) ‘CSR Business as usual? The Case of the Tobacco Industry’,Journal of
Business Ethics, vol. 61, pp. 387-401.

Reference 10: Required Assessment Resource (Scholarly)
Freidman, L.C. (2009) ‘Tobacco Industry Use of Corporate Social Responsibility Tactics as a Sword and a
Shield on Secondhand Smoke Issues’, Jaournal of Law ,Medicine & Ethics, pp. 819-827.