Corporate strategies for the development of battery electric automobile (e.g. Tesla) in China

Corporate strategies for the development of battery electric automobile (e.g. Tesla) in China

Chapter 4: Data Analysis and Discussion

4.1 Analysing the internal environment
4.1.1SWOT analysis (SW)

4.1.2 Barney’s VRIO model

4.1.3 The value chain

4.2 Analysing the external environment

4.2.1 SWOT analysis (OT)

4.2.2 PEST analysis

4.2.3 Porter’s five forces

4.2.4 Industry life cycle

4.2.5 Strategic group

4.3 Analysing the strategies

4.3.1 Ansoff matrix

4.3.2 Generic strategy

1.4    Research objectives
a)    This paper in tends to investigate the present performance of Chinese battery electric automobile industry and compare it with the performance of global battery electric automobile industry.
b)    To analyze the corporate strategies of Tesla Motors Company, and its potential for Tesla to operate in China.
c)    To compare the corporate strategies with other battery electric automobile manufactures, such as Ford Motor Company and BYD Company.

could you use the competitors like BYD, NISSAN LEAF, and Ford? the market is in China.

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