Crisis Management in Ford Motor

Order Description

It should
Show credibility
Show how the research in the primary evidence could apply to Ford Motor Company
Mention the weakness and strengths of the company – ford – in terms of Crisis Management: examples that are in the last 5 years
The last thing is a effective suggestion and recommendation that are supported by facts bused on the research that in the primary evidence

create a 6-8 page report that discusses how implementing insights
from your research will benefit your company. The audience of this report is the management
of the assigned company. Students will use at least one of the primary texts and 8-10
additional sources for a total of 9-12 sources.
Before developing your preliminary evidence report, review the persuasive framework and
answer the following:
Communicative attentiveness: What is the question or opportunity/challenge that
requires attention?
Communicative target: Who is the audience?
Communicative research: Where is the evidence necessary to answer the question to
support your recommendation?
Communicative appropriateness: Why is this particular channel selected to communicate
this evidence?
Communicative timeliness: When is it necessary to communicate this evidence?
2. Professigna! gtangards: Content, Format, Style
Content
Students will address ONE of the following questions, based on their specific subject matter
expertise:
How can your company cultivate habits necessary for it to attain sustainable status?
0 How can your company improve its current corporate social responsibility initiatives?
How have ethical issues posed a challenge to your company?
How can your company achieve its potential in a globalized world?
How can your company proactively address and manage crises?
Format
o Includes a title page
0 Includes table of contents
Includes executive summary
0 Includes introduction with a thesis statement
0 Includes findings
0 Includes conclusions/ recommendations
0 Includes action plan timeline
0 Includes references (APA format)
0 Includes appendix (as appropriate)
Paragraphs include a main idea, supporting sentences and a summary sentence
Style
0 Uses proper spelling, grammar and punctuation
0 Uses an appropriate level of formality
o Avoids abbreviations
Uses active instead of passive voice
Uses neutral language