a critical success factor report for a small, local, independent retailer
1. Critically analyse the local environment within which a retailer operates
An indication of what is being looked for: students need to demonstrate that they can understand, evaluate and apply appropriate retail marketing models to analyse the local market. In addition, students need to critically analyse the information used rather than describing and accepting what they see. Consideration needs to be given to the methodology and limitations of the data used. It is important to realise that national sources alone might not be appropriate for the retailer. Information might come both from local sources and from the survey data although national sources might be used for comparative purposes.
(20% weighting)
2. Demonstrate an ability to synthesise, justify and articulate strategic retail marketing critical success factors
An indication of what is being looked for: Decisions should be compiled that are pertinent to the success of the retail outlet studied. These can be based upon current or adapted retail marketing models and tools but it is important that you clearly identify why the decision would help to ensure retail success. Some of the reasons could relate to the primary research data or to academic marketing models with any limitations clearly identified.
(40% weighting)
3. Create a critical success factor report for an independent retailer
TAKE ADVANTAGE OF OUR PROMOTIONAL DISCOUNT DISPLAYED ON THE WEBSITE AND GET A DISCOUNT FOR YOUR PAPER NOW!