Cross-Border Knowledge Management

How might an organization best create awareness of the need for cross-border knowledge management? What happens if the methods for creating awareness are inadequate? Explain your answers.
Reference
Gupta, Anil K. The quest for global dominance : transforming global presence into global competitive advantage / Anil K. Gupta, Vijay Govindarajan, Haiyan Wang; foreword by Jeffrey E. Garten.—2nd ed.

References
Bartlett, C.A., Ghoshal, S., & Beamish, P. (2008). Transnational management: Text, cases, and readings in cross-border management (5th ed.)
Gupta, Anil K. The quest for global dominance : transforming global presence into global competitive advantage / Anil K. Gupta, Vijay Govindarajan, Haiyan Wang; foreword by Jeffrey E. Garten.—2nd ed.

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