Customer Service

critically evaluates how the selected service manages its Customer Service strategies; considering the following issues:

1. What is Customer Service? What are the differences between customer services offered by the manufactures of tangible goods and that offered by service organisation?

2. Explain how the service organisation creates value for its customer. What are the basic factors that shape the customer service function that can exist between a service organisation and its customers? Fully explain which customer service function is the most important for the selected service organisation and its target market customers? (re-view the segmentation profile of the target market customer)

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