In this activity, you will explore (in groups) a variety of environmental factors prevalent in the selected countries to determine their suitability for the introduction of a particular product or service. Among these should be:
Geographic,
Socio-cultural
Political and legal,
Economic, trade and monetary,
Competitive factors
You will demonstrate understanding of global markets and the criteria for selecting target markets. Students have the opportunity to demonstrate their command of the course materials and concepts in several ways.
You will critically appraise the environmental factors prevalent in the U.S
using, for example, SWOT analysis.
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