Digital Business In the Social Age – Cheap Research Essays

Overview

 The assessment is formed of two parts:
1. Construction of a website.
2. A written report.
 Each part is marked out of 100. The Website is worth 60% and the report is worth
40% of your final mark.
 The website will consist of a minimum of 4 different web pages to achieve a pass
grade and will demonstrate the ability to integrate with at least one 3rd party webbased tool such as Facebook, Twitter or other products to enhance customer
engagement and support the brand development of the product or service.
 The report should be a maximum length of 1,200 words (excluding references).
 You must include a link to your website within your written report or you will
receive zero for this portion of the coursework.
 Any references must be formatted using the Harvard Referencing System.
 Please be advised that the University has a strict policy regarding plagiarism.
 A platform for you to submit the soft copy will be provided on the VLE and will be
subject to the deadline (see above).
Digital Business In the Social Age – April 2016 – Assessment Document 2 of 5
Tasks: Your task will be split into two parts:
1. Construction of a Website: The development of a website demonstrating the ability to plan,
design and deliver an online presence for a fictional or current business (60% of the final mark).
2. A written report: A 1,200 word written report on rationale of current approach and future
developments of the work demonstrated in the portfolio, supported by evidence from
contemporary academic and business thinking (40% of the final mark).
Part 1: Construction of a Website
• The website will consist of a minimum of 4 different web pages each linked via a common
navigation bar theme to achieve a pass grade. You will also demonstrate the ability to integrate
with at least one 3rd party web-based tool such as Facebook, twitter or other products to enhance
customer engagement and support the brand development of the product or service.
• There should be a maximum of 9 pages for the purpose of the assessment.
• Part of the marking process will include being able to view your website on-line to ensure that
you have met the criteria for the assessment. You must therefore provide a link to the website on
the hosting service that has been used in order for your work to be marked.
• The minimum pages should all be linked via a navigation bar and include:
 Home page: providing some overall information about your business
 About us: About the company and what your company aims are etc.
 Contact Us: Information on how to contact the company, or interact with the
company
 One additional page: this should provide further information about your
products or service or develop means for users of the site to engage with you.
• Each of the pages must be properly populated with sufficient content appropriate to your
business idea.
• Each page must have a footnote or simple disclaimer to identify that this is an academic project
website and does not offer the products or services advertised in their current form.
• The web site address must be clearly identified within your report. Without this you will
receive zero marks for the website.
• The website should be hosted using the free webhosting service that you have been using in the
class: http://www.freehostingeu.com.
Digital Business In the Social Age – April 2016 – Assessment Document 3 of 5
• Your Website content will be marked according to table 1:
Template Choice:
1. Customise one of the templates provided to you in the class for your own web design for your
business. These templates are either Simplex, Fantasy, Botany or Sonic which are available for
free to download from http://www.templatemo.com/
• Simplex: http://www.templatemo.com/free-website-templates/382-simplex
• Sonic: http://www.templatemo.com/free-website-templates/394-sonic
• Fantasy: http://www.templatemo.com/free-website-templates/393-fantasy
• Botany: http://www.templatemo.com/free-website-templates/391-botany
2. Create your own basic template based on Twitter Bootstrap (Version 3.0 or above)
This option must be agreed with the tutor in advance of the coursework submission
3. You should not use: Website templates provided by a hosting service as you will not be able to
demonstrate your application or understanding of CSS (Cascading Style Sheets) to change the look
and style of your web pages as this is controlled through the hosting service interface.
4. You should not use web site tools that build the site for you or allow you to simply drag and drop
content such as “Wix” templates from WiX.com.
5. Whichever option you choose the website will be assessed based on the difference between the
starting template and the finished website.
Part 2: A Written Report
A 1,200 word supporting document which should contain the following elements:
• An outline of your business
• A justification of your approach to the design and structure of the website to fit the business need.
If you have chosen to use a predefined template (such as those from templatemo.com) then you
must clearly identify this and demonstrate how you have adapted the template for your business
idea. You should also show how principles from business, such as those in other modules that
you have studied, have been incorporated into your design.
• A summary of three main points for future development of the website.
• You must use an appendix in your document that should contain a copy of any code from CSS files
that you have created for your websites and Screenshots of the website.
• You must include a link to your website within your written report, failure to do so will mean we
will be unable to mark your coursework.
• Your link should be the full address of the website located on the hosted service e.g.
http://mybusiness.eu.pn
• You will need to identify the original template that you used. If it is not one of the templates listed
in part 1 (template choice) then you should provide a link to the original template in your report
appendix
Digital Business In the Social Age – April 2016 – Assessment Document 4 of 5
• Your report will be marked according to table 2:
Table 1: Marking Guide for Construction of Website
Criteria Marking Guidance Marks
W1: Effective
Navigation
For excellent performance the navigation must be clear and consistent
throughout the website.
There should be no broken links, buttons that do not connect anywhere and
navigation should direct the user to the content indicated etc. e.g. Navigation
link to About Us should take you to the About Us page. If you have chosen to
use a template then there should be no links that take you back to the original
template or original website host.
10
W2:
Appropriate
Deign
You are expected to use a design that will reflect the nature of the business
e.g. a website design with a home page of large high quality pictures would be
more appropriate for a fashion company than one for building products.
Also you need to demonstrate you have considered such areas as accessibility
for customers or suppliers with disabilities so that they can be supported to
perceive, understand, navigate, and interact with the Web site.
The site must have a minimum of four pages: Home, About Us and Contacts,
plus one other page each linked via a common navigation system, to achieve a
pass grade. These pages must be properly populated with good quality
content appropriate to your business idea.
For excellent performance the site should apply the use of CSS in your own
custom style sheet above that provided by the basic website template.
30
W3:
Responsiveness:
You are expected to display evidence that you have taken into account
accessibility for people with disabilities. This includes clear use of headings
and sections within the written content; clear use of labels for images; web
page titles clear and informative etc.
For excellent performance the site should scale when the size of the viewing
screen changes to enable both PC and mobile user to interact and engage with
content.
10
W4: Customer
Engagement
You should demonstrate the ability to include at least one third party plug-in
such as Facebook, twitter or Linked-in to achieve a basic pass.
For excellent performance the site should demonstrate the use of a range of Emedia: Video, social network tools, audio, picture galleries, event calendars,
maps etc. to enhance customer or supplier engagement with the site.
This part of the assessment provides you with an opportunity to develop the
WOW factor to your website. Higher marks will be awarded to those students
that demonstrate they have researched and applied innovative approaches to
engage customers with their business idea. Examples of WOW factor can be
sorting functionality for tables, use of JavaScript for adding more interaction
to the website and use of cookies to recognise returning users.
30
W5: Creativity,
innovation and
artistic merit
These are discretionary additional marks to ensure all appropriate student
effort that meets the learning outcomes is rewarded.
10
Spelling, Grammar, use of language 10
Total marks available 100
Digital Business In the Social Age – April 2016 – Assessment Document 5 of 5
Table 2: Marking Guide for Report
Structure of Report Marking Guidance Marks
Introduction Short introduction to the document outlining what the document will cover.
This should just be a short paragraph. 5
R1: Business
Outline
For excellent performance the student must provide a clear outline of their
business which should include the following areas:
• Name of the business and logo
• Clear information on the product or service on offer.
• Clear identification of main source of revenue generation.
• Identification of the key target audience: customer, staff or
supplier.
• Position in market place: i.e. who the main competitors for product
or service are or if the product or service is unique identify why.
• Clearly identify a unique selling point (USP) of the business idea.
10
R2: Justification For excellent performance you need to:
• Provide a clear justification of your approach to the design and
structure of the website to fit the business need including how you
have adapted your template to meet the needs of your business.
• Demonstrate how principles from business, such as those in other
modules that you have studied, have been incorporated into your
design.
• Provide reasoned justification for information you have decided
not to include as well as content you have included.
45
R3: Improvements For excellent performance the student must identify three main areas that
could be enhanced or developed to improve the ability of the website to
meet the business goals.
Assume 10 marks for each point discussed.
30
Use of relevant
literature and
structure and
grammar
For excellent performance you should make reference to good quality
sources you have used to inform decisions (apart from those provided on
the course). These may include articles or information you have used to
inform you on areas such as use of colour in the design; use of tools to
engage customers; layout or navigation techniques etc.
10
Resources Section • You must include two screenshots of your website.
• You must also include evidence of all of the CSS codes that you have
added to your website above and beyond that provided by the
template. This should be examples from the customised cascading
style sheet (CSS) that you will have added to your website.
• You Must include a link to your website

Total marks available 100