Create a Digital Media RFP (Request for Proposal) for my brand Christian Dior.
Remember – your media plan is basically ready (assignments from weeks 2 and 5), and you’ve collected lots of information on your company throughout the semester (week 1, ZMOT worksheet, etc).
Create an RFP which will be easy to respond to with the work you’ve done in the class so far.
Create an RFP as if you are an agency representing the client – the RFP will go out to all Publishers/Media companies wanting to bid for, and be included in the media plan. Save your RFP in PPT or PDF format and attach to this assignment.
Write a post on (250 words maximum) describing your RFP thought process (why did you write it in the way you did)
Additional information:
-https://www.clickz.com/clickz/column/1709417/preparing-rfp-interactive-media-buying
-https://www.bnj.com/blog/media-planning-and-media-rfp/
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