Direct Marketing Marketing Management

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Direct Marketing  Marketing Management

View the video and respond to the questions in 300-400 words
Direct Marketing- Meredith
1. Explain how Meredith got to know and understand consumers.
2.  Expain the specific methods that Meredith used to collect data and explain the type of data collected

https://bconline.broward.edu/d2l/common/viewFile.d2lfile/Database/Mjk1NjM2OQ/Meredith.wvx?ou=179755

Reference
Kotler, P., & Keller, K., (2011).  Marketing Management. Prentice Hall; 14 edition

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