Discussion 5
Classmate One Questions
1.) Discuss a leading brand’s intergrated marketing plan that covers the four promotional elements of advertising, sales promotion, personal selling, and public reatlions. Lastly, after reviewing the companies promotional mix, name any elements and or tools you feel the company is under utliizing and why.
2.) While their are many positives that come from end-user controlled advertisments, like Hulu what do you feel is a down side for both the consumer and marketing firms and/or companies as whole?
Classmate Two Questions
1. Of the seven personal selling process, which one is the most important and why?
2. Anticipative Stock is often seen in several companies. Name a company that uses Anticipative Stock and how it affects the consumer.
Required Task (one page essay)
Part One
Please answer two questions from the above four questions raised by classmates and refer to the reading material of the 2 chapters attached. Each answer should be no less than 120 words for each. I prefer one question from each classmate.
Part Two
Please come up with TWO intelegent and challenging questions to be addressed to other classmates from the 2 reading chapters attached
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