Does customer satisfaction lead to customer loyalty in the UK’s fast food industry. Case Subway

Does customer satisfaction lead to customer loyalty in the UK’s fast food industry. Case Subway

Chapter 1: Introduction
1.1. Enquiry overview
1.2. Aims and Objectives of the study
1.3. Research questions
1.4.Background information
1.5. Rationale of the study
1.6. Scope and limitation of the study
1.7. Summary
Chapter 2: Literature Review
Chapter 3: Research Methodology
3.1. Introduction
3.2. Research Aims and Objectives
3.3. Research Paradigm
3.4. Research Approach
3.5. Research strategy – Case study
3.6. Data collection methods
3.6.1. Questionnaires
3.6.2. Interviews
3.7. Sampling method: purposive
3.8.Ethical Considerations
3.9. Strengths of the Methodology
3.10. Weaknesses of the Methodology
3.11. Summary
Chapter 4: Analysis and Findings
Chapter 5: Conclusions and Implications

Examine the process of developing a business plan and setting up the company.
Analyze money sources for finding and managing funds.
Compare the different forms of intellectual property and how they differ.
Use technology and information resources to research issues in entrepreneurship.
Write clearly and concisely about entrepreneurship using proper writing mechanics.

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