Question 1
E-marketing saves trees by paperless and saves labour cost by high-tech, these manpower can be trained to do much more higher level of work. It is much more environmentally friendly and economical than some other marketing strategies. There are tons of advantages for practicing E-marketing, but what are the opposite opint of view in term of conducting sustainable business
Question 2
Have you heard any other hotel brands achieving sustainability through E-marketing? What are the strengths and weaknesses compared with those brands that do not employ E-marketing in pursuing sustainability?