“E-marketing strategy is the design of marketing strategy that capitalises on the organisation’s electronic or information technology capabilities to reach specified objectives”. E-marketing strategy is where technology strategy and marketing strategy come together to build customer value and corporate sustainability.
Your task for this assessment is to put some of the training from this course into action. Your marketing firm has been chosen to develop an e-marketing plan for a small to medium sized enterprise. Select a firm in the tourism sector in your local area that you can observe. Choose from either: a small, local tour company; or a small motel. Following the e-marketing planning process outlined in chapter 3 of the textbook, develop a ‘bare-bones’ e-marketing plan for this company.
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