According to Gratton and Taylor (2000) there are four main determinants of demand identified in the Neoclassical economic approach, which are;
‘Price, Income, Price of other goods and Tastes and preferences of the consumer’.
Assignment Brief
Report
1. Critically assess the usefulness of economic theory in analysing the demand for the products/services offered by your chosen organisation.
2. Analyse and discuss the response made by the sport market to either an increase or decrease in the price of the organisations products
and/or services.
3. What strategies would the organisation pursue to increase its market share?
4. To what extent has the globalisation of the sport market changed the demand for the products and/or services offered by your chosen
organisation?
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