From an organizational standpoint, do you think that the efforts to embrace diversity at Johnson
and Johnson might lead to some type of negative outcomes?
CASE STUDY
Johnson & Johnson, a global manufacturer of health care products headquartered in New
Brunswick, New Jersey, takes diversity very seriously. In 2009, J&J’s Chairman and CEO
William C. Weldon received a perfect score from Diversity, Inc. magazine for his diversity
commitment. In addition to meeting regularly with employee groups, Weldon has J&J’s chief
diversity officer report directly to him and holds a senior position on a nonprofit organization
tied to a multicultural group. He ties more than 6 percent of his direct reports’ bonuses to
diversity results.
J&J’s online Diversity University provides diversity-related resources, cultural awareness
training tools featuring country-specific content, and classes that introduce the concepts, personal
benefits, and business advantages of diversity. J&J’s workforce and managerial ranks also
reflect the demographics of the communities the company serves. The company is even
committed to diversity among its suppliers and participates in the National Minority
Manufacturing Institute.
Diversity drives J&J’s innovation and performance. As one vice president stated, “We
recognize that diversity leads to innovation and innovation leads to business success which in
turn, leads to fulfilling opportunities for our employees.”
J&J’s commitment to diversity has paid off. Women comprise 31 percent of its most
senior-level executives, and 47 percent of the company’s highest-paid employees. As Weldon
states, “Diversity and inclusion are part of the fabric of our businesses and are vital to our future
success worldwide. The principles of diversity and inclusion are rooted in Our Credo and
enhance our ability to deliver products and services to advance the health and well-being of
people throughout the world. We cannot afford to reduce our focus on these critical areas in any
business climate.”
Instructions –
* Refer to at least one theory/concept (from diversity chapter attached) when making arguments, define the theory/concept and how it relates to your answer.
* Add at least one example.