Emergent strategic management

Emergent strategic management

Project description
“Emergent strategic management is a strategy whose final objective is unclear and whose elements are developed during the course of its life, as the strategy proceeds” (Lynch, 2009 p 52).
With reference to academic literature on the development of the field of strategy, illustrated with brief organisational examples, critically evaluate the extent to which this strategic management approach is appropriate to contemporary business.

introduction:
what is emergent strategy and different views.(experts)
what is conventional strategy and different views.(experts)

main body :evaluation
strengths and weaknesses of emergent strategy(incremental) evidence from theorists examples of organizations that adopt this strategy .
strengths and weaknesses of conventional strategy (rational) evidence from theorists examples of organizations that adopt this strategy.

conclusion: repeat the main findings brief and identify why organizations favour one strategy than other ..
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