Business Studies
1. The whole essay is divided into three parts:
Executive summary & Business model canvas (Aug 3rd);
Market sizing & Competitive positioning (Aug 14th);
5-year financial model (Aug 31st),
The due date for each part is showed in the brackets. As a result, I need my essay can be delivered by three times to me before each due date.
2. This essay is about a fashion app, which is called “Ella”, you can find a video on YouTube. Here is the link.
https://www.youtube.com/watch?v=ROaNBrpk6ws ELLA APP
Besides, here is the link of a report to describe this fashion app, please feel free to read it.
https://plus.google.com/+JeffRoach/posts/J8V91xToz4p
3. The executive summary (Aug 3rd) is 2 pages, and it should include the following key messages:
1.what problem are you trying to solve?
2.what is your product or service?
3.How big is your market opportunity?
4.What are your competitive advantages going to be?
5.Who the heck are YOU and why should I invest in YOU?
Please make it interesting and excited.
4. Business Model Canvas – Please provide a business model canvas for ELLA app.
Each category of the canvas need to be described / discussed. This is a visual model
so please ensure you attach a copy of your model along with your description of each element of the canvas.
5. About the requirements of market sizing, please find the attachment, which is called “market sizing”
6. The competitive positioning should assist in the analysis of understanding future customers and your potential competitors and how to beat them. This part should be reviewed into two parts: competitive assessment and product positioning. Please find the detail requirements in the attachment, which is called “competitive positioning”.
7. Please find the detailed requirements of financial analysis in the attachment, which is called “financial model”
8. The total page of this business plan no less than 40 pages.
9. Please find the attachment, which is called “Alex Palmer”, it is the example for the business plan.
10. Please make sure that the three parts I mentioned in the first requirement can be delivered to me before due date. Thus, if there is any problem, we can change it as soon as possible.
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