CSU ENE 99 Paper Assignment #1 Texts: “lvtarlhoro Country: .*’tdvert1’sing” {6-‘3′) Directions: Using the essay listed
above, respond to ONE ofthe following prompts in a TWO- FAGE essay. (Note: Do not answer both questions…please
choose one.) Prompts: 1} In the essay, .-‘-“lnneli Rufus argues that advertisers seek to create a “personality” for a product
or brand. Choose any consumer product and describe as clearly and completely that product‘s “personality.” 3.. Consider
who it is marketed to, how it is marketed, describe the mascot (if there is one], what lifestyle they are trying to project
etc. 2} The essay talks about importance ofthe image of the cowboy as representing independence, self-reliance,
adventure, amongst other things- In many ways these are itnages that also hark to the “American ideal-” In this essay,
choose another image or figure that expresses a sentiment of “Ameticanness.” Describe what qualities this figuretiniage
possess and how those qualities are associated with the “r-‘trnerican Ideal.” a. Given that “Arnerieanness” is a matter of
interpretation-everyone has a slightly different view of what that concept is-you might consider our discussions of the
various aspects of the “American Dream” to establish what “r‘trnericaru1ess” means. Admin. istrative Stu ff: The rough
dratt should be 2 pages in length (SSH-‘r’5tl words}. typed and double-spaced using a normal l2-point font. The rough
draft is worth 21] points and the final draft is worth 4’3- See grading scale handout. Due Dates: Rough Draft Due
Thursday, September I8 prior to the start of class. Bring TWO (2) copies to class. ONE {1} copy to class for revision
exercises and ONE {1} to turn in to me. Final Draft Due: beginning of class, Thursday, Detober 2. See the syllabus for the
revision policy. Please see grading sheet for grading criteria.
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