You are to formally present each piece of your campaign to the client (your Assessor). explaining your
reasons for your chosen style of writing and the techniques used This explanation will also be
documented in your Creative Rationale (to be submitted at the beginning of the presentation)
When presenting your campaign you must
Summarize the results of your background research. This will require you to.
Describe the consumer insights. pertaining to the associated target audience.
that you decided to leverage in your campaign
0 Explain what product benefits you determined were most important totil‘ghlight
Outline your creative rationale. This will require you to:
0 Detail how your campaign concept is going to be efiective with the target
audience
0 Substantiate why you chose to use particular writing styles and techniques
Be timely. This will require you to:
0 Deliver your presentation in no lewer than 5 mins and no more than 10 mins
0 Organise your time so that you manage to present all 0! your campaign pieces
You are to submit your assessment as
a 1 Creative Rationale?
0 1 0-15min Presentation
TV 5MP! 0′ your product
kw
K-w
Print Ad
Picture / wording of your advertisement
Radio Script of your product (30 sec duration)
N‘-
NE
Work In progress:
Discuss with the client about the product that want to do the advertisement
Legislation (capyrlght, anfldiscrimination)
Does not breach any relevant legislation
Budget requirements:
Budset (Auos) m-
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