Find an example of surveys conducted in the media, for example in newspapers or magazines or the internet. You need to:
1. Briefly discuss the content of this survey: the purposes of the survey and how survey was administered?
2. Critically evaluate the quality of the survey and its conclusions by examining:
1) questionnaire construction,
o Objective: Are the survey questions tied to research questions/objectives?
o Simplicity: Are questions asked in a survey relatively simple so people should be able to easily understand and respond to the questions. Did the survey avoid jargon and technical terms that people won’t understand? Did you find any questions that might be: Double Barreled Questions, Loaded Questions, Yea-saying” and “Nay-saying”?
o Other Questions: What other questions do you plan to ask if you are doing this survey?
2) Sample of individuals who participated in the survey.
• Which sampling method is used? simple random sampling? Stratified random sampling , Cluster sampling, Haphazard sampling? Purposive sampling? Or Quota sampling?
• What is the response rate? (if it is available)
• Do you think the sample used in the survey can be representative of the population from which they are drawn?
• Conclusions and Findings
3. What are the survey findings/results? Do you agree with the interpretation of the survey results? Why or why not?
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